In this month’s out-of-area feature we look at how Surry Hills Business Chamber are working with Transport for NSW to use hoarding to be erected along the light rail construction corridor, to add rather than take away from the local community.
The Surry Hills chamber has been working with TfNSW to ensure that hoarding that goes up is anything but uninspired. In a bid to reflect the rich artistic tapestry of the area and support local business, the planned hoarding will be used as a creative platform to promote what Surry Hills has to offer through locally designed artworks reflective of different segments in the area.
“Drawing on the large creative community in Surry Hills, this project is about turning something (hoarding) that is traditionally purely functional on its head," Surry Hills Business Chamber President, Jimmy Saruchera says.
"In the end the idea for the hoarding, rather than become an eyesore, is to add something to the local area by showcasing the many businesses and creative talents within our wonderful community."
The hoarding is set to include cleverly designed maps with callouts to noteworthy businesses as well pointers to green space/parkland in set themed zones including:
- Elizabeth to Waterloo Street: food, coffee and wine bars.
- Waterloo to Crown Street: community, arts and theatre.
- Crown to Bourke Street: retail, design and hospitality
- Bourke to South Dowling Street: dedicated as a green space area/ place of reflection.
The idea is for the new hoarding to be put in place incrementally in-line with construction plans so information won't overwhelm and there'll be something new to discover with each section.