This month we profile Walsh Bay Arts and Commerce’s new marketing co-coordinator, Catherine Franklin.
Joining us in late May Catherine takes on the role from the outgoing Melissa Wilson explaining the position is about building on the momentum gathered over the past few years: “to coordinate and market a range of events with the aim of promoting Walsh Bay as a destination as well as a unique hub of arts and commercial businesses”. Drawing on a wealth of experience, having worked previously for Willoughby City Council to promote The Concourse in Chatswood - home to a concert hall, theatre, function space as well as a number of restaurants, Catherine brings a fresh perspective and a unique set of skills to WBAC.
“Having previously worked in both the arts and not-for-profit sectors and for local government, the role allows me to harness all my event and marketing skills to bring together Walsh Bays thriving business community and help promote it to new audiences,” she says.
Catherine has already begun to pound the (local) pavement in a bid to meet members and is excited by what is planned for the second half of the year. “I have greatly enjoyed meeting a number of the resident arts companies to discuss ways to help cross-market their businesses with other arts companies or local restaurants. I still have so many people to meet but if the first few weeks are anything to go by I shall greatly enjoy working in collaboration with WBAC members to promote Walsh Bay!
I am really looking forward to Arts Table 2016 which this year will be supporting The Song Company. The photographs of last year’s long table degustation dinner held on the water’s edge looked spectacular. This year the event is expected to be just as impressive with The Song Company set to delight us with their cappella renditions. The dinner will be held in early November so watch this space for details of how to get your tickets to this exclusive event!”
And although she may be slightly biased, Catherine waxes lyrical on Walsh Bay as a workplace. “Walsh Bay is such a spectacular location to work in – a real hidden little gem. I don’t think many people realise quite how close it is to Circular Quay. It has such an array of restaurants and cafes many with stunning water views and a creative buzz emanating from the resident arts companies nestled in its historic wharfs. It also has the added bonus allowing you to sneak in a quick theatre visit after work!”.